(they make cars) NY Times, Washington Post, Chicago Tribune, etc. What are the goals of these groups: Ford, GM, Toyota, Honda, etc. Companies like MasterCard, Visa, Citi, Discover, etc. Here is a quiz I give to students on the first day: Their answers are in (). Yes, AI is a new tool and way to do things, but it can also become a danger by changing perspectives on workflow and what to charge for it. How to do things is not my prime focus it is drilling into the students that photography is a "business" first IF you want to not just survive but be prosperous where you can afford to raise a family, send your kids to college, take vacations, save money for retirement, etc. I've been teaching college photography courses for over a decade. This is how/why attorneys vary so much from $200 per hour to $1,400 and more. But then, being able to produce quickly can warrant a higher rate versus a novice who might need several hours. I absolutely agree that billing should be based on the project whether it takes five minutes or an hour - it is the product that has worth not the time it takes. I'm neither naive nor harsh, but am taking a realistic view of the business and ethical sides of AI to make a point. Now we look back and we think how crazy it is to employ someone to drive milk from house to house when you can just buy it yourself and keep it in the fridge for weeks. When refrigerators took off, the milkman job was basically destroyed. This was before the advent of refrigeration. In the old days, we had milk men drive and deliver milk bottles from house to house. And if they do replace, you have to evaluate what it is that you really do of value. We used to do math with things like an abacus or on paper. are you going to give them a 80% discount?" or you decided to share a folder of pics over the Internet instead of walking the photos over to the client and you're expected to give the client a discount for deciding not to walk to the client. that's like saying, "you used lightroom to do hundreds of pics instead of doing one at a time in photoshop. ![]() With AI one could have the distinctive voices of James Earl Jones or Dolly Parton do the speaking without hiring the celebrities themselves or celebrity impersonators.ĭid you tell your client you used AI to meet their deadline and how much time it saved? Instead of hiring a person to spend hours and hours in the studio reading a book into a microphone, AI can create a verbal version in a matter of minutes not only in English but in different languages too. The hardest being hit are those who do audio books. There was a story done a couple days ago about how voice professionals are seeing their workload being reduced because clients are using AI to create virtual voices. For example: a new version of "why should I pay you for an hour's work to do a mug shot when you did it five minutes" which has been an argument for decades.ĪI is already making an impact in cost reductions, and not for the better. With all that time saved, are you giving the client a 75-85% DISCOUNT for the time you didn't spend, or is the client being charged the same amount as if it was a manual edit? This is an important question because AI is going to create a whole new billing scenario in the industry. So instead of spending 2-3 hours doing the work manually, you did it in 30 minutes via AI. We also needed to copy and paste each line from the script into text layers within After Effects, which was going to take a while. The text couldn’t read like subtitles, but it also couldn’t be overly animated over such a long video. Not ideal when we’re crazy busy and had an early call time to make matters worse. This wouldn’t be a problem, but somebody was going to need to stay after hours to animate everything. They wanted to kill the voiceover and replace it with animated text. Unfortunately, we received a last-minute change from the client at 6 pm yesterday. The end product was nearly three minutes long. We created a script and painstakingly cast a voiceover actor. I was part of a team making a Mother’s Day video for a well-known consumer brand. GPT-4 helped me create a custom script to meet a tight deadline. ![]() I’ve only used it for experiments until last night. ![]() Last month, I wrote about how GPT-4 can finally work with Adobe After Effect’s powerful scripting system.
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